Black and Good powered by Do it Now Now
  • Programmes
  • Community
  • Events
  • Quizzes
  • Stories

S1E3: Develop your Idea

14/9/2020

0 Comments

 
Picture
"There are a couple of things to consider when defining your target audience... These things are really important because it will help you figure out the challenges that can be solved with the product or service you want to provide"
​- Jess Agboola

Listen to the episode
How do you turn something conceptual and subjective into something concrete and tangible?

This process can be daunting. Nobody wants to waste their time and energy developing an idea that may amount to nothing. This is where listening becomes important; the people close to you will tell you where the flaws are in your ideas and what needs to change.

In developing and researching your idea, you need to consider and clarify where the problems might be and how to solve them. You need to look at what is already out there and figure out how to support and strengthen it rather than trying to reinvent the wheel.

Once you’ve done your research and identified your target audience, you should decide on your business model;
  • What are their needs and expectations?
  • What are their desires?
  • What challenges do they face that could be solved with the product or service you are offering?

To gather this information you need to create forums, safe spaces and a place where your audience can authentically share their needs. From here, your ideas can be tested and verified by utilising a minimum viable product. Entrepreneurs can then start creating solutions -  be it mentoring, collaborating or offering a service where there is a demand.

Once you’ve tested, you then receive feedback, which is so valuable, it allows you to adjust and refine your product according to the needs of your audience. After this process, you can then move to the next step, growing your idea, by promotion and marketing using the technology available.


You can catch us again in a couple of weeks when we'll continue the Starting Up, Starting Out conversation with you.
0 Comments



Leave a Reply.

    About

    Starting Up Starting Out is a fortnightly podcast that focuses on the things you should consider before you start your business.

    So many entrepreneurs are building their businesses on flawed foundations because they didn't take the time to plan effectively, research properly and map out the journey before the started. 

    Every other Monday, we'll tackle a new topic.

    Archives

    September 2020
    August 2020

    Categories

    All

    RSS Feed

Sign up to our monthly newsletter where we share opportunities and news about our community.
Subscribe
​Terms and Conditions
Community Guidelines
Privacy Policy
​Cookie Policy
​

Black and Good is powered by Do it Now Now
Copyright © 2020 DiNN Enterprise CIC. All rights reserved.
  • Programmes
  • Community
  • Events
  • Quizzes
  • Stories